.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has actually onboarded Indian cricketer KL Rahul as a brand ambassador as well as a financier in the provider, it shared with ETRetail.Without revealing the particular percentage of stake the cricketer has actually taken, the provider stated it is a sizable and also critical investment.This cooperation strives to leverage KL's enormous recognition, particularly among young people and fitness lovers, to extend Boldfit's reach into low compertition markets as well as demographics all over India.Sharing concerning the label's development programs, Pallav Bihani, founder as well as CEO of the provider stated, "We are actually going all-in on increasing our activewear and shoes classifications, which are actually readied to redefine the health and fitness market. These sectors are our potential development engines." Currently, health and fitness and also yoga devices steer most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C company obtained a profits of Rs 73 crore. With calculated campaigns and also this partnership, the company intends to reach a profits of Rs 500 crore by FY26. Founded in 2018, it presently offers over 1 crore customers yearly as well as intends to expand this scope to 5 crore through this collaboration. Additionally, it is actually boosting its own source chain commercial infrastructure to guarantee rapid distribution as well as constant item availability.Looking onward, the D2C start-up counts on a spurt in on-line visitor traffic, social networks engagement, and also higher sales throughout our main categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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